The parahydrogen induced polarization (PHIP) method is based on the non-Boltzmann distribution of nuclear spin states following the hydrogenation of a substrate by parahydrogen. Absorptive and/or emissive NMR signals can be greatly enhanced, up to several orders of magnitude as compared to thermally polarized molecules. The research in this field is part of the expertise of LSDRM in its effort to increase NMR sensitivity.